"There were three methods of getting information. There was the formal form, which I would say actually was the smallest thing in terms of the way that people got in touch with us. And that was more of the small businesses that had heard about us on the news or, you know, heard about us through the community type of thing. And then there was a lot of social referral in terms of people seeing us say something on Twitter or Facebook, and actually reaching out to those people and saying what could we help you with? And then the third way was just that direct community of me reaching out to someone and starting the conversation with Rachel, the Chief Digital Officer, or someone from our board of directors running across someone while they were out doing volunteer work like helping to clean up, running across someone who was running a volunteer center who needed cell phones, and like referring them back to me. So there was a lot of different sort feedback loops happening."
Posts from the ‘Social and digital media’ Category
" I'm trying to remember from social media my perception at the time. The only thing that comes to mind specifically is the sort of the needs hashtag that had come up that I think was effective at both highlighting needs and also getting people to respond to those needs. And I think I was surprised by the effectiveness of the hashtag in doing that because a hashtag can be a pretty blunt tool given that anybody can use it for any purpose that has nothing to do with the hashtag itself. And it's also very limited in terms of how much data it can contain in a tweet, for example. But I was pretty impressed with how that was able to manage so much of the communication load in a very informal way."
"We have the Verrazano Center Rotary Club is working with us. We have the Red Cross was able to give us a couple -- a truck full of assistants. City Harvest is going to work with us also bringing us material and food, a lot of food for the families. Last -- we have been providing food at an average of 100 families per day. And we do give on a weekend, you know like, on a Saturday easily we could give 250, 300 boxes of food to the people. And interestingly enough people are still learning that we are here so we are still getting a lot of new people that didn’t know that we were here."