Interview with Jessica Lawrence, Executive Director of New York Tech Meetup
"There were three methods of getting information. There was the formal form, which I would say actually was the smallest thing in terms of the way that people got in touch with us. And that was more of the small businesses that had heard about us on the news or, you know, heard about us through the community type of thing. And then there was a lot of social referral in terms of people seeing us say something on Twitter or Facebook, and actually reaching out to those people and saying what could we help you with? And then the third way was just that direct community of me reaching out to someone and starting the conversation with Rachel, the Chief Digital Officer, or someone from our board of directors running across someone while they were out doing volunteer work like helping to clean up, running across someone who was running a volunteer center who needed cell phones, and like referring them back to me. So there was a lot of different sort feedback loops happening."